ABOUT
OUR STORY
What do you get when you mix 13+ years of friendship, a love for luxury fashion, entrepreneurial grit, and a talent for spotting the best deals?
You get HUNTD – a female-founded platform on a mission to make luxury fashion more accessible and more sustainable, one HUNT at a time.
Founded by best friends Dara and Alexis, HUNTD was created for the intentional shopper, someone who values beautiful design, considers where it ends up, and understands what it represents. It’s a members-only digital destination offering access to exclusive designer sales, archive finds, and one-off samples from the world’s leading fashion houses, all at up to 90% off.
But the hunt didn’t start here.
In 2013, the duo launched Seldom Vintage, a luxury pre-loved stall in Camden Market offering rare vintage finds to a discerning crowd. Since then, they’ve carved out careers across styling, editorial, creative direction, consultancy, PR, and digital design, working with global brands while refining their vision of what modern luxury should look like.
Female founded with a mission to make
luxury fashion accessible and more sustainable,
one HUNT at a time
Now, with HUNTD, they’ve returned to their roots – curating the best of fashion’s past to shape its future. But this time, the mission goes beyond access. By helping brands offload past-season collections, HUNTD keeps exceptional pieces in circulation – shaping a smarter, more conscious future for luxury fashion.
